Perfume
A perfume which can made by user by matching scents from various collection, which he or she likes, thus , users can have their own scents and have their own style. Further, it avoids some poor situations using same perfume as your colleague … Just like wearing same clothes as someone at an important occasion.
How many scents can be choose ?
100000
Why ?
For example, there are 150 kind of scents in the collection.
From 1 to 150
Scent 1 + Scent3 + Scent 29 = Scent ASD
One thing is important that Matching different deals with other can get different scent, just like color.
Position: People like trend and like be unique
User benefit : Individuality
Identity : Trend and Individuation
Image : Fresh
Concept developing :
Design Logo
Design Typography
Packtage
Design Motto
Pay-off