Name card

the photo from me

my drawing

Renaissance - moodboard

Renaissance

Perfume

A perfume which can made by user by matching scents from various collection, which he or she likes, thus , users can have their own scents and have their own style. Further, it avoids some poor situations using same perfume as your colleague … Just like wearing same clothes as someone at an important occasion.

How many scents can be choose ?

100000

Why ?

For example, there are 150 kind of scents in the collection.

From 1 to 150

Scent 1 + Scent3 + Scent 29 = Scent ASD

One thing is important that Matching different deals with other can get different scent, just like color.

Position: People like trend and like be unique

User benefit : Individuality

Identity : Trend and Individuation

Image : Fresh

Concept developing :

Design Logo
Design Typography

Packtage
Design Motto
Pay-off

Resonator - moodboard

Resonator

Telecommunication

3G - Third Generation Service

3G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity through improved spectral efficiency. Services include wide-area wireless voice telephony, video calls, and broadband wireless data, all in a mobile environment. Additional features also include HSPA data transmission capabilities able to deliver speeds up to 14.4 Mbit/s on the downlink and 5.8 Mbit/s on the uplink.



Position: Appealing to more 3G users from current 2G users who want better services

User benefit : More advanced services
Free sign up and have a 3G phone
High Speed and stable network
Visible communication
HD online TV, Movies
Same fee as 2G

Identity : Advanced services and Trend

Image : Advanced and Fresh


Concept developing : Design Logo
Design Typography
Design Motto
Make clip